The unexpected solitude engendered by the pandemic provided Salvadoran designer Geraldine Garcia with the impetus and opportunity to reinvent her brand. She chose the Izote Flower as the inspiration for her new collection for it’s beauty, resilience and deep roots in her native El Salvador. After performing exhaustive visual research on the theme, she set about applying it to a line of garments built for comfort and versatility. The result of this creative reinvention is a collection that perfectly reflects that women that will wear it: beautiful, romantic and irrepressible as the Izote Flower.
In her new collection, Geraldine Garcia takes the brand towards a more polished and minimal aesthetic with a new approach to color and silhouettes defined by versatility. The collection features contemporary flowy pieces in a subdued palette that go from fluid tops paired with ankle-length skirts to dreamy evening gowns in pastel hues. These ethereal and understated items were subtly embellished by laser-cut silk applications that mimic the different forms of the Izote flower, giving them an artistic and luxurious allure. Applying her commitment to sustainable production and sourcing, Geraldine Garcia worked with fabrics such as recycled lycra and biodegradable Tencel
With an updated perspective, the brand re-interprets its signature elements and delivers an effortlessly elegant collection made up of breezy essentials for celebrating with ease or simply lounging in style.